Campaigns

Campaigns or campaign folders are way to organize emails and make sure they have specific settings. Campaign folders are created and organized under the Campaigns-node in the Email tree.

A campaign folder consist of a name and a bunch of settings. All emails created under a specific campaign folder will inherit these settings by default (although they may be overridden on the email).

To create a campaign folder:

1. Open the context menu for the Campaigns folder and select Create folder
2. Enter a name
3. Fill in any number of settings - the values you enter or select here will be inherited by emails created under this folder
4. Save

Here is an overview of the full range of settings on a campaign folder and what they are used for.

• General
• Providers

The General-tab is used to define the most common folder properties:

Setting	Use	Comments
Folder name	Set the folder name
From: name	Set the sender name
From: email	Set the sender email
Description	Set an email description
Subject	Set the email subject
Domain	Set the domain used for links in the email
Render content for each recipient	Check/uncheck whether email content should be rendered for each recipient or only once	If the email contains user-specific content, it must be rendered for each recipient. Please note that this naturally significantly impacts performance
Unsubscribe text	Text for the unsubscribe link
Redirect after unsubscribe	Select a page from the file-selector	Recipients will be directed here upon unsubscribing

The general-tab is also where the Conversion engagement index settings can be changed. Engagement is measured by assigning an Engagement Index value to various actions, and collecting visitor statistics based on that:

Engagement index	Use
Open the email	Set the value for opening the email
Click a link	Set the value for clicking a link
Adding products to cart	Set the value for adding products to cart
Signing on to email	Set the value for signing on to email
Unsubscribes the email	Set the value for unsubscribing the emails