Flows

An email marketing flow is a series of emails automatically sent to a group of users in a fixed order and with a fixed delay between each email.

As such, an email flow is an essential part of an email automation setup – especially if the group of recipients is based on dynamic criteria via queries.

To create an email flow:

1. Click Create flow

2. Provide the settings:

   Setting	Use
   Name	Set the flow name
   Active	Check/uncheck whether it should be active
   Start	Select a date
   Recipients	Select recipients
   Recipient groups	Select recipient groups
   Processing	Use the radio button to select an option. Select what to do with recipients no longer included in the selection of recipients
   Repeat every	Select a time interval
   Don't add new recipients	Check/uncheck if new recipients should be added or not

3. Click Save and close

When you have created your flow, you can add steps to it. Each step corresponds to an email being sent to recipients who have reached this step the next time the flow is processed.

To add a step - an email - to the flow:

1. Click on your email flow to go to the edit screen

2. Click New step

3. Provide the settings:

   Setting	Use
   Email	Select an email from the file selector
   Delay unit	Select a time unit
   Delay	Select a number for the delay unit

4. Click Save and close