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Why upgrade to DynamicWeb 10

Upgrading software can feel like a challenge, but staying on outdated technology can be even more costly. DynamicWeb 10 represents a major leap forward, ensuring businesses are future-proof, secure, and efficient. Built on the latest .NET 8 framework, it delivers significant performance, security, and user experience improvements. More importantly, all new innovations, including AI-powered automation, compliance tools, and an enhanced storefront, are exclusive to DynamicWeb 10.

Key reasons to upgrade

1. Version-less upgrades: always up-to-date, no upgrade projects

Traditional software upgrades are costly, time-consuming, and disruptive. With DynamicWeb 10, we introduce version-less upgrades—where updates roll out automatically to your solution, ensuring access to the latest features without requiring dedicated upgrade projects. This drastically reduces long-term costs and eliminates technical debt.

Benefits:

  • No downtime or major project costs.
  • Always secure and compliant with the latest standards.
  • Instant access to new features and performance enhancements.

2. Future-proof platform: all innovation happens in DynamicWeb 10

Sticking with older technology means missing out on improvements that drive efficiency and business growth. All new features and strategic innovations—including compliance updates, AI tools, and automation—are developed exclusively for DynamicWeb 10.

Benefits:

  • Avoid getting stuck with outdated technology.
  • Ensure compatibility with future integrations and third-party systems.
  • Gain access to ongoing performance, security, and usability enhancements.

3. AI-powered efficiency: automate workflows & improve content

DynamicWeb 10 introduces AI-driven automation that streamlines operations and enhances content quality. AI can now generate product descriptions, optimize SEO, and automatically map incoming product data from integrations—saving significant time and effort.

Benefits:

  • Faster, more consistent product content creation.
  • Improved SEO rankings with AI-driven optimization.
  • Reduced manual effort in processing incoming product data.

4. Management API: automate & streamline operations

The new Management API enables deeper automation and integrations, reducing manual work and making it easier to connect your business systems.

Benefits:

  • Automate repetitive tasks and content updates.
  • Streamline integrations with ERP, CRM, and third-party services.
  • Reduce operational inefficiencies and improve data accuracy.

5. Enhanced security: stay ahead of cyber threats

Operating on outdated technology increases security vulnerabilities. DynamicWeb 10 is built on .NET 8, incorporating the latest security standards and encryption methods to keep your business and customer data safe.

Benefits:

  • Improved data encryption and compliance with evolving security standards.
  • Regular security updates via version-less upgrades.
  • Reduced risk of cyber threats and data breaches.

6. A performance leap: faster, scalable, and optimized for growth

DynamicWeb 10 significantly improves performance with enhanced caching, database handling, and API response times. Faster load times result in a smoother experience for customers and more efficient backend operations.

Benefits:

  • Faster website performance for improved user experience.
  • Lower hosting costs due to better resource efficiency.
  • Enhanced scalability for growing businesses.

7. New UI & UX: a modern, consistent, and user-friendly experience

The updated UI is more than just a design refresh—it improves usability and efficiency. A cleaner, more intuitive interface makes it easier for teams to manage content and products.

Benefits:

  • Reduced training time for new and existing users.
  • More efficient workflows and content management.
  • A modernized user experience that meets today’s expectations.

8. Smarter product organization with data models

Managing large product catalogs has never been easier. DynamicWeb 10 introduces a new way to structure product data, making it more flexible, scalable, and intuitive.

Benefits:

  • More structured product information management.
  • Easier product categorization and navigation.
  • Simplified data handling for larger product catalogs.

9. Seamless integrations & API enhancements

DynamicWeb 10 improves API performance, allowing for more flexible and efficient integrations with ERP, CRM, and third-party services.

Benefits:

  • Faster and more reliable data exchange.
  • Improved API scalability for future needs.
  • Easier setup and maintenance of integrations.

Upgrade approaches: choosing the right path

There are fundamentally three approaches to upgrading:

1. Migrate Swift 1 to DynamicWeb 10

This approach is characterized by minimal change and low cost.

  • Best for: Customers with a relatively new website.
  • Process: Upgrade to .NET 8 while keeping existing functionality.
  • Cost & Complexity: Low. Quick migration with minimal effort.

2. Upgrade to Swift 2

This is a balanced approach which features new UI & editing capabilities but allows you to keep core customizations.

  • Best for: Customers wanting a modern UI/UX but keeping existing integrations.
  • Process: Reuse integrations and most customizations, upgrade to Swift 2.
  • Cost & Complexity: Medium. Some migration effort, but largely leveraging existing assets.

3. Full website rebuild

This approach should be seen as a strategic upgrade which helps future-proofing your web solution.

  • Best for: Customers with older sites (3+ years) or those needing a redesign.
  • Process: Build a new website using Swift 2, fully leveraging modern capabilities.
  • Cost & Complexity: High. Requires planning and investment but maximizes future benefits.

Why staying on the latest version matters

  • Ensures a future-ready platform for growth, innovation, and adaptability.
  • New features like AI-driven automation, commerce rules, and regulatory compliance require a modern foundation.
  • Customizations on older versions carry technical debt from day one—relying on outdated frameworks, lacking optimizations, and requiring costly rework.
  • Staying behind increases development costs, slows innovation, and complicates integrations.
  • Upgrading to DynamicWeb 10 eliminates technical debt, ensuring a scalable, high-performance, and continuously evolving platform.

Final thoughts: the cost of staying on DynamicWeb 9

Not upgrading comes with hidden costs:

  • Higher maintenance expenses due to outdated tech
  • Missed opportunities from AI-driven automation and SEO optimization
  • Increased security risks from legacy software
  • A growing gap in performance and user experience compared to competitors

DynamicWeb 10 is designed to help businesses move forward with minimal friction, reducing upgrade complexity while ensuring long-term benefits.

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