Campaigns
Campaigns or campaign folders are way to organize emails and make sure they have specific settings. Campaign folders are created and organized under the Campaigns-node in the Email tree.
A campaign folder consist of a name and a bunch of settings. All emails created under a specific campaign folder will inherit these settings by default (although they may be overridden on the email).
To create a campaign folder:
- Open the context menu for the Campaigns folder and select Create folder
- Enter a name
- Fill in any number of settings - the values you enter or select here will be inherited by emails created under this folder
- Save
Here is an overview of the full range of settings on a campaign folder and what they are used for.
The General-tab is used to define the most common folder properties:
Setting | Use | Comments |
---|---|---|
Folder name | Set the folder name | |
From: name | Set the sender name | |
From: email | Set the sender email | |
Description | Set an email description | |
Subject | Set the email subject | |
Domain | Set the domain used for links in the email | |
Render content for each recipient | Check/uncheck whether email content should be rendered for each recipient or only once | If the email contains user-specific content, it must be rendered for each recipient. Please note that this naturally significantly impacts performance |
Unsubscribe text | Text for the unsubscribe link | |
Redirect after unsubscribe | Select a page from the file-selector | Recipients will be directed here upon unsubscribing |
The general-tab is also where the Conversion engagement index settings can be changed. Engagement is measured by assigning an Engagement Index value to various actions, and collecting visitor statistics based on that:
Engagement index | Use |
---|---|
Open the email | Set the value for opening the email |
Click a link | Set the value for clicking a link |
Adding products to cart | Set the value for adding products to cart |
Signing on to email | Set the value for signing on to email |
Unsubscribes the email | Set the value for unsubscribing the emails |