Flows
An email marketing flow is a series of emails automatically sent to a group of users in a fixed order and with a fixed delay between each email.
As such, an email flow is an essential part of an email automation setup – especially if the group of recipients is based on dynamic criteria via queries.
To create an email flow:
Click Create flow
Provide the settings:
Setting Use Name Set the flow name Active Check/uncheck whether it should be active Start Select a date Recipients Select recipients Recipient groups Select recipient groups Processing Use the radio button to select an option. Select what to do with recipients no longer included in the selection of recipients Repeat every Select a time interval Don't add new recipients Check/uncheck if new recipients should be added or not Click Save and close
When you have created your flow, you can add steps to it. Each step corresponds to an email being sent to recipients who have reached this step the next time the flow is processed.
To add a step - an email - to the flow:
Click on your email flow to go to the edit screen
Click New step
Provide the settings:
Setting Use Email Select an email from the file selector Delay unit Select a time unit Delay Select a number for the delay unit Click Save and close