Similar to standard content pages, ecommerce pages such as product lists and product detail pages are built using a visual editor, adding rows, presets, and columns. However, due to the unique functionalities required for ecommerce solutions, specific ecommerce columns are used to build the content.
When building a website, it's important to consider how you want the products to be presented and how you want your customers to navigate through the shopping process. Ecommerce columns makes it possible to customize every step of the customer's journey when they are shopping. This means you're in control of the product information shown, how the checkout process works, account settings, and a lot more. Therefore, it is particularly important to design this part thoughtfully, aiming to improve the user experience and boost the likelihood of the user returning to shop again.
There are many different Ecommerce coloumn types. To learn more about them, go to Ecommerce columns.
For step-by-step guides on how to add these ecommerce features to your website, go to the Swift guides.
