Promotions
Tools for creating promotions in DynamicWeb 10
DynamicWeb 10 contains several tools for encouraging increased sales and help with customer acquisition and retention - aka. tools for Promotions. This article aims to give you a bird's-eye-view of these tools and how they are intended to be used.
Discounts
Discounts are reductions from the normal selling price of a product or a service. You can think of discounts as a promotional pricing strategy, but discounts in DynamicWeb 10 are not limited to straight up amount-based or percentage-based discounts - you can also offer free shipping, add free products to an order, or apply custom variable discounts from frontend in CPQ-scenarios.
Discount v2
Discount v2 is our newest discount engine. It provides a better overview of a discount, and amongst other things has the possibility to bundle rewards and conditions in a single discount.
Vouchers
Vouchers are unique single-use codes which are used during checkout to trigger a discount. Vouchers can be manually added or generated by the system, and you can also export vouchers and use them in e.g. print media. The voucher renderer app is used to render a voucher code in an email or on a page, e.g. after registering a user.
Loyalty points
Loyalty points are points awarded to a customer as a part of a loyalty program, typically in an effort to encourage customers to continue using the shop. In DynamicWeb, loyalty points are awarded to users by creating rewards and defining a set of rules for when they are triggered - e.g. on all purchases over US$150, when using a specific payment method or shipping method, etc.
Points can then used to e.g. buy certain products or may (in some countries, check legality) be converted to a cash-discount using a loyalty point-discount.
Gift cards
Gift Cards are a special product type which generates a unique code when sold. This code can then be used to pay with during checkout. The Promotions area contains a list of all giftcards sold on a solution, with their remaining balance and other information listed.